NEW YORK CITY + VINO 2016, ITALIAN WINE
WHAT COULD BE BETTER?
This year’s theme: Celebrating Wines of Southern Italy– it was a perfect match!
This lovely convention is put on by the Italian Trade Commission each year. The event consists of robust seminars and guided tastings on key topics regarding the wines of Italy, the U.S. wine market, and business as it relates to Italian wine. Over 160 Italian winemakers are in attendance showcasing over 1,000 different labels.
I arrived Sunday evening for the Welcome Reception and Superbowl Tailgaing kick off party. Two of my most favorite things – football and Italian wine! It was packed with Italian wine producers and people arriving to town for the convention. Within the first hour I had already met a couple wine producers to check out in the tasting room. I already began to plan out my routes each day – as you can imagine, 1,000 labels is quite a large venture.
I packed my schedule with seminars and would visit the grand tasting room in between the sessions. Here are the sessions I attended over the three days:
- THE STATE OF TWO WINE INDUSTRIES: ITALY AND THE USA: THE YEAR IN REVIEW
- EXTRAORDINARY WINE VALUES FROM SOUTHERN ITALY
- CURRENT FOOD, WINE & RESTAURANT TRENDS IN ITALY: WILL THEY HAPPEN HERE? VINO 2016 – INAUGURAL DEBATE
- A WINE ODYSSEY: TRACING WINE’S MEDITERRANEAN EVOLUTION FOLLOWING ULYSSES’ TRAVELS
- ON-GOING ITALIAN WINE EDUCATION = INCREASED ITALIAN WINE SALES
- FOCUS ON ITALIAN WINE AS A PERFECT MATCH FOR AMERICAN FOOD
- ARE ARTISANAL WINES THE NEW ITALIAN ICONS?
- MARKETING WINE TO MILLENNIALS: HOW TO CAPTIVATE THE INTEREST OF YOUNG CONSUMERS
Highlights: I tasted a handful varietals that I was unfamiliar with, or was familiar with but never have had the opportunity to try! A lot of those wines are from Southern Italy. There were even more Southern Italian Wine Producers in the tasting room – over 10 different wine producers from Campania alone, even more from Puglia and Sicily! A lot of these wines are new to New York and not quite in the Seattle market, but now they are on my radar.
Education and development are some of my deepest passions. From sales tips, actual varietal suggestions for Italian only wine lists, to education tricks of the trade – there were SO MANY take always! I had the opportunity to meet some fantastic people in the wine world including Kevin Zraley: wine educator and the founder of the Windows on the World Wine School (he is as entertaining as they say) and Dr. Ian D’Agata: Scientific Director Vinitaly International Academy -Verona, Italy (an expert on Italian wine everything and I mean EXPERT). I even received a certificate of participation from the Vinitaly International Academy for and Artisanal Wine Tasting – What can I say, I am a millennial and all certificates count for something right!?
It was a jam-packed three days, and I look forward to continuing to layering all of this great information into continuing to make Tutta Bella’s wine program Unique and Robust.
Hayley Black — Wine Program Manager, Tutta Bella Neapolitan Pizzera